'Tis the Season


It’s that time again, folks. The investment was made, its the returns’ turn to count.

No matter the current state of affairs, don’t worry about the implications, or tempting fate with the guy up on the hill with the thing — it’s season ticket renewal pledge time.

The full text…

We run together.

The days of the “building season” are over.

This year, the playoffs are more than our dream.

They’re our expectation.

Look at the team we’ve built together.

We have a gold medal winner

A Spanish wunderkind

Two hot-handed Russians

A force of nature in the middle

And a bench that extends all the way to section 240.

We wouldn’t be here without you.

You are our sixth man.

To every game, you bring your voice, your energy and your passion.

Keep bringing it.

And we’ll make you this pledge.

We’ll do everything humanly (and inhumanly) possible

To make the playoffs this year.

Buy your season tickets for next year.

If we don’t make the playoffs this spring

We’ll give you 10 percent back in the fall.

After all, we all have skin in this game.

We are Wolves United

Not too dramatic. Just the right balance between used car salesman and Braveheart battlefield speech. (Watch the video. It’s a cross between community access programming and that project you did in high school econ class — except Jose Juan Barea and Andrei Kirilenko didn’t drop cameos in your video while Wolves execs posed awkwardly in front of pictures and promos. Seriously? Who’s the target here? Who responds to this stuff?)

The last time the Wolves rolled out their ticket renewal pitch, they attempted to white-out the Target Center while the Lakers were in town. Half the crowd wore Kobe jerseys, and Ricky blew out his knee. Here’s hoping this tack is less ominous.

With the luck the Wolves have had this year, what could go wrong?

 

Tags: Marketing Minnesota Timberwolves Season Ticket Promo