Grading the Minnesota Timberwolves new G-League logo and name

The Minnesota Timberwolves continued their re-branding this afternoon by unveiling the new name and logo of their G-League team.

The Minnesota Timberwolves announced that their newly acquired G-League team will be re-named the Iowa Wolves. The Timberwolves are the 26th franchise in the NBA to own and operate a developmental team.

The G-League team, located in Des Moines, IA, used to be called the Iowa Energy.

However, the Wolves put their creative brass to work in the few months since purchasing the team and re-named them the Wolves.

I hope the Timberwolves’ PR department didn’t lose many nights of sleep over coming up with this design as it looks eerily similar to the Timberwolves new logo that was unveiled in April:

I understand that Minnesota is aiming for consistency and a pack’s mentality with their logos but there are different ways to approach that method besides copy and paste.

The color scheme, the SB Nation logo quality and the overall design of the logo is similar to the NBA logo. The only real difference is the way the Wolf is facing in each of the logos. This is another artistic disappointment in what’s starting to become a long line.

When the Timberwolves first announced they were unveiling a new logo and color scheme, the opportunities were endless. Frans were giddy with excitement wondering exactly what Minnesota would do with their logo.

That excitement and giddiness never panned out for this fan.

I’m not sure what it is exactly about the logo that turns me off. I believe it starts with the use of the green in the eyes. That is the first thing that captures my attention when I see the logo and I can’t get past it.

I want some ferocity in my logo, something tough looking. This logo is by far more ferocious than the Timberwolves one but it still lacks that vicious look.

Due to the repetitiveness of the logo and name of the team, I harshly grade it as D+.

At the end of the day, the logos aren’t horrible, but they aren’t fashionable either. I’m left feeling as if I ordered a Big Mac but received a Whopper instead. Which is to say I’m unsatisfied and still hungry for more.

Next: Grading Tom Thibodeau as President of Basketball Operations

Please leave your thoughts and comments below about what you think of this lovely Iowa Wolves logo.